OVERVIEW
Allegiance seeks to acquire mature, patented, and generic prescription pharmaceutical products and to grow their value using several strategies including:
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- Reinvigorated promotional activity.
- Improved product supply chain.
- Rational pricing strategies to enhance unit volume.
- Broadened distribution including ex-US licensing and export.
- Launch of authorized generic (AG) forms.
- Development of select line extensions including Rx to OTC switches, if possible.